Visual merchandising

RFID can provide visibility into how well the merchandise performs at specific store display locations, linking sales numbers to certain high- and low-traffic areas on the sales floor.

In this way retailers can map out the floor performances and boost sales by gaining accurate information not only on the performance of the products but also on the areas where they are displayed (different areas of the store, product displays etc.). In this case RFID offers a strategic understanding of store design and product placement.